DM Business Analysis Dir 2 (CMO Marketing & Investment Decis

Description Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com. Citi Inc. and its subsidiaries ("Citi") are equal opportunity employers M/F/D/V and do not discriminate on the basis of any legally protected status or characteristic. This role will support the newly created North American CMO organization, whose goal is to ensure Citi Consumer Banking, NA is a world-class marketing and customer-centric organization.  CMO responsibilities include providing actionable insight and segmentation on our customers across the North American Consumer business lines; creating a clearly defined customer strategy across product and channels; developing and monitoring key customer metrics; and developing world class internet and mobile capabilities.
 
Role Description:
 
The Head of Marketing and Investment Decisioning's key responsibilities include: 1) developing and implementing a Marketing and Investment optimization process for the North American Consumer businesses, including measuring advertising effectiveness and return on investment, 2) Net Promoter Score analysis and valuation, 3) Rewards / loyalty analysis, 4) Definition and reporting of key customer metrics.
 
Reporting to the CMO Head of Decision Management, this person will be a key member of the CMO DM leadership team and must be able to establish and maintain credible and highly effective working relationships with both internal and external business partners. Keys to success in this role will be the ability to influence existing practices and strategies that go beyond traditional approaches and perspectives for each business, to develop a highly functioning team, and to rapidly implement new tools. 

 
**NOTE** The information listed within this description summary is intended to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive account of all the responsibilities, and/or minimum qualifications required of an employee assigned to this position.
No Relocation Available.
 

 

Requirements Business/Technical Experience:
 

Approximately 15-20 years experience in a large scale, consumer financial services environment

Experience in building a broad base of support among key internal and external decision makers in a complex and matrixed organization

Demonstrated deep understanding of the P&L drivers across the NA Consumer businesses

Outstanding analytical and cognitive skills coupled with strong broad based strategic ability partnering to bring innovative insights to the business.

Knowledge of external analytic tool sets and cutting edge analytic methods

Demonstrated success in implementing new tools and processes in a complex business environment.
 
Leadership Competencies:
 

Objective, articulate and inspiring leader who brings a high level of intellectual rigor and innovation

Drives change by putting specific plans and actions in place to ensure progress and successful results

Creative and innovative analytical thinker

Strong relationship management and collaboration skills

Outstanding communication, negotiation and influencing skills
           Bachelor's Degree Required