Social Media Editor and Community Manager
The Social Editor and Community Manager in Consumer Relationship Marketing (CRM) group contributes’ to a large scale North American project in an industry-leading CRM program. Company’s CRM program exists to deepen engagement with our most valuable consumers to increase loyalty and drive purchase. CRM provides valuable and best-in-class marketing assets to help brands enhance their marketing efforts and help them meet their business goals.
This position has responsibility for activation, management and evaluation of the following areas for Company CRM:
- Search Engine Optimization (SEO) copywriting /content development
- Well-established Social media (Facebook, YouTube, Twitter, Pinterest, Google+)
- Emerging social media (eg. Tumblr, Instagram, Vine)
- Blogger Community management and content implementation
The ideal candidate brings superior creative writing experience and marketing skills coupled with a deep knowledge of digital and social media channels. A strong drive for results, proven project management skills and the ability to create content and activate across multiple social media platforms.
Support the US CRM General Market social media initiatives which include:
Manage multiple social channels including community engagement and moderation (Facebook, YouTube, Google+, Pinterest, Blogger activation)
Develop SEO focused copy, meta data, and other SEO relevant copy components for web and social channels
Develop content for new presence for Company on Tumblr and other emerging platforms (Vine, Instagram)
Implement the content calendar/tactical plans including activation, evaluation and continuous improvement of social initiatives
Identify social media trends and landscape recommendations
Lead development of the online community engagement plans and ensure integration and activation across CRM channels.