Initiate and executes, under general guidance from supervisor, a marketing plan for direct marketing initiatives targeting past Norwegian Cruise Line guests and prospects in order to deliver improved response rates, click through rates, leads, bookings and improved past guest repeat rates.

Builds new customer segments to make communications more efficient and to improve relationship with customers. Develops new prospect list sources including working with partners’ lists.

Designs new response models and analyzes and tests existing models for effectiveness. Makes recommendations to supervisor and implements changes accordingly.

Determines and tests acquisition contact strategies. Creates triggered acquisition communications.

Designs traditional mail and email campaigns, including but not limited to:

• Communicating the Norwegian Cruise Line value proposition and brand identity

• Determining list selection and overseeing mail pulls

• Producing creative briefs and managing creative process

• Providing direction to agency regarding package design

• Working with Norwegian Cruise Line’s Revenue Management Department and marketing partners to create powerful offers and verify terms and conditions of programs

• Managing budget per project within established guidelines 

Maintains a positive business relationship with all appropriate internal and external partners.

Develops a strong working relationship with the advertising agency.

Creates reporting tools and manages on a weekly basis. Incorporates all key learning into future plans.

Produces annual mail plan and production calendar across channels and manages throughout the year.

Performs other job related functions as assigned.

Bachelor’s Degree in marketing or related field of study; or any equivalent combination of education and relevant work experience preferably with a large corporation.

Five – seven years of work experience in marketing management including developing marketing strategies, managing acquisition direct mail and email programs. Experience working with an advertising agency and production vendors preferred. Budget management experience preferred.

• Expert knowledge of advertising and marketing principles.

• Excellent problem-solving, budgeting, project management and analytical skills. 

• Strong command of e-communication technologies and developing traditional and online marketing tools.

• Intermediate level working knowledge of Microsoft Office Suite, Excel, PowerPoint and Outlook. 

• Ability to easily adapt to and manage change and to thrive in a busy environment with deadlines.

• Interpersonal skills to work successfully in a team-based environment and cross-departmental role. 

• Organizational skills to manage multiple tasks simultaneously.

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  NCL offers a competitive salary, comprehensive benefits package including medical / dental / vision / life insurance, 401(K) plans, and cruise privileges.
  
  If you are ready for the challenge and reward of working for a cruise industry leader, please apply directly online now through Careerbuilder, or, forward your resume with position of interest to: Norwegian Cruise Line, ATTN: HR; 7665 Corporate Center Drive, Miami, Fl 33126; E-mail: [Click Here to Email Your Resumé]. EOE/m/f/d/v