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If you are looking for an exciting career with a global company, consider CNH! With over 25,000 employees worldwide, we can offer many career opportunities for talented individuals.
Our global reach is unique in our industry. Our products are sold in about 160 markets and our employees work throughout the world in Europe, Latin America, North America, Asia, and Oceania. Working for a global leader provides the opportunity to develop an international mindset. CNH is truly a global company where careers and employees span borders and cultures.
Learn More about CNH
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Job Description
Lead the development and execution of marketing and sales campaign communication strategies that drive sales for Case, New Holland and Kobelco construction equipment in North America. Create break-through strategies for advertising, campaign creative development, customer and dealer campaign newsletter design, and web marketing communications. This is a highly visible internal customer, dealer, media and consumer role.
- Advertising (incl., dealer co-op advertising), campaign creative and copy development
- Direct Marketing design, and sales promotion design and messaging development (DMs, collateral development) coordination with vendor
- Media placement
- New product launch marketing communication development and tactical execution
- Web marketing implementation tasks – online banners, flashsite, search engine optimization
- Internet traffic and KPI analysis
- Brand merchandise development and vendor coordination for promotions
- Photography asset management (Widen) – support dealer and field interface
- Annual dealer ad planner development
- Support budget management and tracking incl. dealer co-op advertising program
- Invoice and payment handling
Requirements
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Education: B.S. or B.A. degree – Marketing, Communications, Business or related major.
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Minimum 7 years of work experience in marketing, sales, advertising, trade show, media and other commercial activities.
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Knowledge of capital equipment, business and competitive practice and channel marketing experience is preferred.
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The candidate must have demonstrated successful completion of marketing promotions projects, understanding of project management; proven analytical skills.
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Need to be competent at using software programs such as PowerPoint, Word and Excel.
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Must have excellent verbal and written communication skills, and be able to make presentations to dealers and customers, as well as internal company staff and media.
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Should also have experience in management outside advertising agencies
Company Information
CNH, Case New Holland, is a world leader in the agricultural and construction equipment businesses. Supported by about 11,500 dealers in 160 countries, CNH brings together the knowledge and heritage of its Case and New Holland brand families with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global N.V., whose stock is listed at the New York Stock Exchange (NYSE:CNH), is a majority-owned subsidiary of Fiat S.p.A. (FIA.MI;NYSE:FIA).
CNH is an equal opportunity employer. The objective of the Company is to recruit, hire, train and promote into all job levels, the best qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, genetic information and any additional status protected by federal, state, provincial or local laws.
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