Search and eMarketing Manager

Description The Mark Travel Corporation, recognized as a leader in the business of making vacation dreams come true, is seeking a Manager - Search and eMarketing. Come work with an experienced team, committed to creating the best possible 'end-to-end' experience for our vacation customers. The Mark Travel Corporation provides leisure vacation packages to over 200 destinations worldwide. We are the company that the world's leading airlines and hoteliers trust to manage their vacation brands and take care of their customers. We hire top talent to create the best products and deliver the highest level of customer service. The strength of our company is outstanding people caring about the people we serve. If you strive for excellence and have a high level of integrity, we're interested in you! The Manager - Search and eMarketing is responsible for leading the organization’s search engine marketing efforts (both paid and organic), which includes the development, recommendation and implementation of strategies that will enhance our marketing campaigns, site conversion, and profit margins.RESPONSIBILITIES:

Develop, lead and implement the core SEM strategy for LME brands

Create, implement, track, analyze and optimize SBU’s search marketing campaigns across multiple search engines to improve site conversion and ROI

Assess the performance of campaigns and strategies through timely qualitative and quantitative analysis

Research and analyze industry changes/developments in search engine and social media marketing.

Continually leverage new tools and industry best practices to ensure peak performance for SEM and SEO

Recommend and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance SEM

Creates and implements SEO campaign strategies resulting in high rankings for relevant, high-volume search terms

Supports and improves campaign profitability through ongoing tracking, analysis and optimization of search engine referrals, keyword rankings and other related SEO traffic metrics.

Maintains SEO website roadmap and contributes to SEO technical requirements, to include keyword search and optimization, website structure, page structure and linking internal structures

Develop innovative social media marketing strategies (e.g., Facebook pages, Twitter feeds)

Maintain awareness of new social media marketing techniques being used by others, as well as look for opportunities to innovate and develop completely new techniques

Track success of social media marketing programs and develop reports for clients

Research and implement best-in-class search marketing and social media techniquesREQUIREMENTS:

Bachelor's degree (BA) from four-year college or university; or 5-7 years related experience and/or training; or equivalent combination of education and experience

Travel industry knowledge or experience

Administration and Management – Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique and coordination of people and resources.

Clerical – Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records and other office procedures and terminology.

Customer Service – Knowledge of principles and processes for providing customer service. This includes customer needs assessment, meeting quality standards for services and evaluation of customer satisfaction.

Economics and Accounting – Knowledge of the economic and accounting principles and practices and analysis of financial data.

Marketing – Knowledge of principles and methods for showing or promoting products and services. This includes marketing strategy and tactics.

Mathematics – Knowledge of arithmetic, algebra, geometry, calculus, statistics and their applications.

Sales – Knowledge of principles and methods for selling products and services including sales techniques and sales control systems.

Other: Online and/or direct marketing or related strategy, client relationship development experience

Complex Problem-solving – Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Management of Financial Resources – Determining how money will be spent to get work done and accounting for these expenditures.

Management of Team Resources – Motivating, developing, and directing people as they work, identifying the best people for the job.IMPACT ON ORGANIZATION:This position has a direct impact on driving profitable revenue for the various TMTC brands. SEM usually represents one of the larger marketing investments that the brands make so it is critical that we are as effective and impactful at turning this investment into the maximum amount of incremental revenue possible.We are proud to be an EEO/AA employer M/F/D/V. We maintain a smoke-free workplace and perform pre-employment background checks.