Maxim Healthcare Services provides medical staffing, home health and wellness services. Founded in 1988, Maxim has rapidly expanded to include 14 divisions and over 400 branch offices. We have earned a position as an innovative competitor in the health care industry through our quality of patient care, commitment to employee development and emphasis on customer service. Today, Maxim is one of the largest privately owned companies in our industry. Maxim is constantly evolving to address the needs of the healthcare industry. We regularly research new markets, expand our geographical presence and diversify our client services. Our innovative approach to managing our clients' needs is the foundation for our success.

Maxim Healthcare Services is one of the leading providers of medical staffing, home health and wellness services in the United States.  Founded in 1988, Maxim has rapidly expanded to include 12 divisions and over 400 branch offices in 44 states and the District of Columbia.  We have earned a position as an innovative leader in the healthcare industry through our emphasis on patient care and customer service.  Today, Maxim is one of the largest privately owned companies in our industry. Our corporate office in Columbia, Maryland is seeking an enthusiastic and aspiring individual to join our corporate team as an eMarketing Specialist.  The desired candidate for this position will assist in driving qualified traffic to all Maxim Web sites, job boards, and advertisements.  Analysis of ad performance and effectively communicating ways to better refine marketing efforts will be critical for this position.    Responsibilities and Duties:

• Work with the eMarketing team on Internet Marketing strategy across several Web sites.
• Responsible for all internet-based electronic recruiting activities and media buying for external job opportunities within the organization.
• Develop best practices when advertising through job postings and boards.
• Serve as resident expert on Internet recruiting techniques, resources and tools, providing consultation, training and support to all Maxim staff involved in internet recruiting.
• Manage content on several Web sites and make recommendations that will assist in driving qualified traffic to all Web sites. 
• Analyze reports and make strategic recommendations to better practices.
• Consult with key company contributors in order to plan Web site development projects. 
• Work with Marketing Manager and Web development team in order to generate demand through cost effective search engine optimization and innovative partnerships and programs designed to increase site visitors and calls to drive sales.
• Provide direction to Web development team and agency on creative design and navigation requirements.
• In coordination with graphic designers, develop copy for online banner ads.
• Use internal research tool to analyze Web site performance, search, and other online activities.
• Provide reports on a routine basis (i.e. sessions, traffic, visits to key areas of the site, etc.).
• Monitor, report on, and make recommendations on all e-marketing activities and trends. 
• Research industry best practices and report on competitive activities.
• Work with the Web development team in order to create media codes, vanity URLs, and other media tracking elements.
• Research and track emerging technologies and internet business models to identify improvements.
• Adheres to all Maxim and worksite rules, policies and procedures.

Job Requirements