Web Tracking and Analytics Specialist
Our client is looking for a Web Tracking and Analytics Specialist to support a special project for their Platform team. Their Platform team integrates 3rd party systems into our high performance transactional processing backend systems; additionally, the team supports web applications integrating into the transactional and reporting systems.
They produce tools to enable all departments to optimize their daily work as it relates to digital marketing from campaign account management to asset creation to campaign optimization to account performance reporting. They are looking for a web tracking and analytics specialist who is business focused, moves fast and gets things done, and enjoys working in a cross-functional team setting.
Work closely with the Chief Architect to develop/extend tracking technologies to support the company s digital marketing delivery and performance tracking
Provide deep technical expertise to facilitate optimal design of the required web and phone call tracking solution(s) supporting (but not limited to):
o Click Tracking
o Keyword/Ad Session Tracking
o Call Tracking - Online & Offline (keyword, seo, web, email, print, billboards, direct mail, etc.)
o Intelligent Number Insertion (INI)
o Form Fill/Page View/Email View
Develop, configure and deploy tracking solutions customized specifically for the organization s digital marketing delivery needs
Create documentation for the configuration and on-going extension of the final tracking solution(s)
Working knowledge of digital marketing such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Web Analytics, Social Advertising, Display, etc.
Experience implementing/configuring click tracking technology
Experience implementing/configuring pixel tracking technology
Experience with Remote Call Forwarding (RCF) vendors
Experience developing/configuring web analytics
Experience developing/implementing closed loop marketing tracking tools
Microsoft .Net development including C# & MS SQL
Tracking Timeline Visualization