Senior Marketing Manager

Description
JPMorgan Chase is a leading global financial services firm with assets of $1.1 trillion and operations in more than 50 countries. The firm is a leader in investment banking, financial services for consumers and businesses, financial transaction processing, asset and wealth management, and private equity. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients.
If you're interested in working in an environment where leadership, excellence, integrity and diversity are among our core principles, then explore the opportunities at JPMorgan Chase. Further information about careers at JPMorgan Chase can be found on our website: www.jpmorganchase.com http://www.jpmorganchase.com.
 

Chase Card Services is looking for a marketing professional to manage its acquisition oriented web properties and cross divisional inventory.  This professional should have a proven track record of growing accounts/sales by driving increased engagement and funnel conversion. 
 
Responsibilities:
 
Design portions of the chase.com web properties that are responsible for driving new credit card accounts Develop on-site ad inventory management strategy including customer segmentation and inventory optimization - part of this position's goal will be to drive increased RPM on available inventory Create innovative tools & features that drive increased engagement/accounts Articulate vision to internal development teams at a level that can be converted to actionable & quickly deliverable solutions Utilize third party agencies as a bridging strategy to deliver quick wins that can ultimately be brought into central architecture Manage budget for external agencies and internal development resources including forecasting, contract negotiation, reporting and tracking Develop onsite reporting strategy and KPI dashboard that can be used by key stake holders and executive management Partner with product and execution marketing  to market card products to the right consumer at the right time Work with counterparts in customer, brand and loyalty marketing to create a seamless site experience that is logical to the consumer while supporting business needs
 

Requirements 7-10 years of marketing experience
5-7 years of experience creating transaction oriented web properties
Ad inventory management and monetization P&L responsibility
Demonstrated history of driving revenue growth
Online consumer marketing in a retail and/or ad supported content site