Description
Philadelphia Digitas Health
About Digitas Health
Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others.
With offices in Philadelphia, New York, Boston and London, Digitas Health is frequently recognized as one of the best places to work by the Business Journals and as having the best work perks by CNN.com. The company is a recent Webby Award winner and the MM&M 2009 Agency of the Year.
Digitas Health is a unit of Digitas, leading global digital marketing and media agency. For more information, please visit www.digitashealth.com or follow us on Twitter @Digitas_Health.
VP/Director, Interactive Marketing - Healthcare - TO BE LOCATED ONSITE IN WILMINGTON, DE
** Must have advertising agency experience with Pharmaceutical or Healthcare***
JOB SUMMARY:
Responsible for managing multiple client brand groups and single client brand relationship, with a focus on relationship building, as well as identification and expansion of revenue opportunities within assigned client base. Has overall accountability for the customer relationship and carrying out the strategic vision. Is responsible for the management of all subject matter experts as they are utilized on an account or engagement. Develops marketing strategy for project engagements and instructs Marketing Managers with respect to project deliverables. Overall responsibilities include client satisfaction; quality assurance and review of proposal strategy; strategic leadership for interactive and other engagements (as needed); leading the preparation of strategic, creative, and tactical imperatives for an account’s overall strategy and development; and margin optimization from a revenue perspective. This position will report to the SVP, Marketing, who will prioritize the Vice President Account Management’s responsibilities based upon their skill sets.
DUTIES & RESPONSIBILITIES:
External Client Responsibilities
Responsible for client brand group relationship and satisfaction
Grows and maintains an excellent relationship with the senior-level client contact
Responsible for client/project/brand strategy problem-solving at a senior level
Identifies new strategies and campaigns for assigned clients/brands
Maintains ongoing knowledge of the category in which the assigned brand competes
Creates and maintains a complete marketing communication concept (which may include the development of a promotional plan) by working directly with Delivery Managers, Creative Directors, Account Planners, Medical Advisor, Editorial staff and Technical Lead
Proactively seeks incremental business from existing clients
Participates in new business presentations and responsible for the delivery of all proposals to client
Communicates to client latest industry findings with regard to marketing and e-business information
Ensures client is receiving value against the retainer and their expectations are being met
Conducts customer satisfaction reviews on a quarterly basis
Internal Management Responsibilities
Sets direction and marketing strategy and then supervises Marketing Managers in project development and in the analysis and development of strategic documents for the project
Supervises the Marketing Managers in the development of the promotional concept (which may include the development of a promotional plan) by supporting their efforts working with Creative Directors, Account Planners, Project Managers, and Editorial staff
Selects and manages all subject matter experts assigned to an account
Client Centric Team Support
Responsible for client/project/brand strategy problem solving
Identifies new strategies and campaigns for assigned clients/brands. Develops strategic platforms and the high-level information that relates all tactics covered in the Account Planning and Management process
Defines the scope of the Account Planning and Management relationship. Analyzes and communicates the objectives of the Account Planning and Management assignment to client
Communicates Digitas Health’s approach to Account Planning and Management, the roles and responsibilities of Digitas Health and client participants, and other information that may influence the alternatives considered through the Account Planning and Management process
Manages the development of Account Planning and Management deliverables
Staff Development
Participates in hiring of Marketing Managers
Accountable for the quality of work produced by the Marketing Managers
Is an advisor/mentor to Marketing Managers, provides leadership, sets team expectations, and reviews performance at the end of the assignment
REQUIRED SKILLS & EXPERIENCE:
Bachelor’s degree and at least 7-10 years of experience in the pharmaceutical industry, Rx or OTC marketing are required. Interactive/Digital marketing leadership required. Experience working onsite to build client relationships a plus. Excellent interpersonal and superior communication skills are essential. Must be an effective mentor and teacher. The ability to address complex problems and propose viable solutions is necessary. Must exhibit strong leadership ability, strategic insight, sales capability and must exercise good judgment and diplomacy.
Note: This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Performs other duties (or functions) as assigned.
EOE
Requirements
interactive, digital, website, online, advertising, marketing, pharmaceutical, healthcare
