Description
Ypartnership is a worldwide advertising, marketing, and public relations agency, delivering measured results for clients through proprietary insights, surprising strategies, big ideas, and bold creative executions. The agency is a full-service advertising agency and is nationally acknowledged as a leading agency in the travel and tourism category.
We are seeking an experienced Digital Media Supervisor to implement and plan media campaigns including: CPM, CPC, and CPA media placements, search engine marketing, solo e-mail, and rich media. The Digital Media Planner is responsible for researching and keeping up to date with the newest media technologies, trends and types of media.
Key job responsibilities include:
- Plans interactive media strategy in parallel path with traditional media.
- Develops and maintains key client relationships.
- Provides strategic direction as well as identifies trends in all new media opportunities for management, media planners and clients.
- Utilizes available interactive media planning tools to develop interactive media plans.
- Negotiates with interactive media vendors and provides a final recommendation to the client.
- Collaborates with Media Planning, Account Services, and Interactive department to ensure creative specifications of negotiated plans are met.
- Reports and analyzes performance of interactive ads.
- Develops POV’s (point of views) as needed based on client and planning team requests.
Requirements
Minimum 5 years media planning experience, with at least 2-3 years planning in digital media
Bachelors degree
Eyeblaster or similar adserving software application
Web analytics programs (Omniture, HBX, Google Analytics)
MS Office skills including: Excel, Word, and PowerPoint
Hospitality/Travel experience preferred
We are passionate about achieving results for our clients, but we haven’t lost sight of the fact that work should be fun. We are looking for the best and the brightest talent to help build our clients’ service brands. People who care. People who are driven. People who don’t mind hearing the agency band crank up around 5:30 on Fridays. Ypartnership—Smart.Creative.Fun.
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