Marketing Manager in Canada

Major Responsibilities

·          Responsible for the development of strategic marketing plans for the JENNY CRAIG brand in Canada.

·          Accountable for delivering strong growth in NPS, RIG, EBITA and other business metrics.

·          Leverage consumer insights (with limited spend) to enhance the current brand positioning in Canada, working with the Carlsbad Marketing team, Nestle Nutrition and local market partners.

·          Accountable for developing mass communication local grass roots initiatives to support the expansion into Quebec and other new markets.

·          Work closely with the Carlsbad Operations, Program Innovation and Marketing teams to ensure timely and market appropriate implementation of North American initiatives.

·          Lead or facilitate appropriate cross-functional teams on a project and business maintenance basis

·          Develop and manage the Canadian marketing budget, liasing appropriately with Carlsbad, Nestle Nutrition and communication partners to ensure spending effectiveness and budget control.

·          Develop and implement appropriate business analytics tools and processes to support sound Canadian decision-making aligned with Jenny Craig best practices.

·          3 to 5 years successful brand management or general business management experience preferably in CPG, weight management, retail or service  industry.  Direct to consumer experience would be an asset.

·          Fully bilingual (English/French)

·          Visionary, curious, decisive and highly analytical nature with the ability to drive business results at the strategic and executional levels.

·          Entrepreneurial spirit who is able to self-motivate and thrive in a matrixed environment.

·          Solid understanding of P&L drivers.

·          Excellent presentation skills.

·          Passion for nutrition and wellness an asset; be a role model for the brand.