Brand Content Marketing Manager

At Ford Motor Company, we are dedicated to designing, manufacturing and selling high quality vehicles that meet the diverse needs of our customers.  We believe our employees and the different perspectives that they bring to the business are the driving force behind our success. Come discover a company that is focused on the quality of our vehicles, the environment, the community and the world in which we live.

The Brand Content Marketing Manager (BCMM) is responsible for managing the development and production of branded entertainment, integrations and promotions.  In addition the BCMM will also be working on experiential programs for Lincoln and Mercury Brand initiatives, as well as any additional projects as required.

Major Areas of Responsibility

Work closely with the agency to manage the development and production of branded entertainment, integrations and promotions/sweepstakes and additional initiatives that connect with the consumer in creative, non-traditional ways.

Create multi-dimensional programs and activation plans that allow consumers to discover and experience the Lincoln and Mercury brands in traditional and non-traditional ways.  Includes media activation, content

and entertainment, alliances and partnerships, promotions, and events driving brand consideration, opinion, traffic and sales

On all initiatives the candidate would be required to:

Work closely with immediate supervisor and respective team members from various disciplines along with the agency to understand and help define key initiatives / product features and benefits for all the

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Ensure that all projects remain consistent with approved brand communications strategies throughout the  development process

Lead the development/review / approval process for all projects

Manage relevant timelines/budgets, setting up internal/agency meetings, while keeping management appropriately engaged and informed on all projects

Ensure appropriate timing and level of communication throughout Company (PA, Communications, Brand Teams etc…)

Requirements include:

For this position, we are seeking an assertive, highly motivated, team player possessing the ability to work effectively under pressure and within a fast-paced environment.  Strong organizational

skills, the ability to manage a diverse project load, attention to detail, and excellent communication skills are critical to succeed.

Knowledge and Skills Requirements:

Proven experience working with agency personnel while managing the development of branded entertainment and experiential initiatives

Experience in working with production companies and networks while being well versed in broadcast (required) / print production and digital services

Ability to effectively and confidently communicate information and integration ideas in both verbal and written formats

Demonstrated creativity and innovation with proven ability to lead projects to a superior end result

Team player with demonstrated experience forming strong working relationships with internal and external counterparts

Ability to address difficult issues, work under pressure, follow-through and solve problems quickly in the face of challenges

Shows entrepreneurial spirit while leading and encouraging break-through ideas in Branded Entertainment and Experiential marketing

Strong negotiation and conflict management skills

Strong organizational skills and ability to manage multiple diverse, complex projects simultaneously

Must show passion and dedication to getting the job done during regular and after hours

Previous Work Experience:

Eight to ten years experience including:

Marketing Communications, Advertising and Experiential Marketing

Experience working at, or closely with, Advertising Agencies

Brand Entertainment

Educational Background:

Bachelor’s degree in Marketing, Advertising, or related discipline preferred

Other:

Travel requirements vary from 0-8 days/month

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.  Visa sponsorship is not available for this position.

We have a commitment to our products and customers, but also know that our employees are the driving force behind our success. Find out what it is like to love your job. Come discover a Company that is focused on designing better cars, but also cares about you, your family and your community. By choice, we are an Equal Opportunity Employer committed to a culturally diverse workforce.

To be considered for this position you must apply at www.ford.com to the stated title above.  Your credentials will then be forwarded to the hiring manager for review.  Thank You!