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Company Overview

 

The SCAN Foundation is an independent foundation built upon the principles and experience of SCAN Health Plan. From the beginning, it has been SCAN’s intention to create The Foundation as an independent entity and not as a corporate arm of the health plan. Our mission and governance, including executive leadership, are separate. The SCAN Foundation Board is independent of the health plan and will continue to add individuals of stature and vision.

MISSION:

The SCAN Foundation's mission is to advance the development of a sustainable continuum of quality care for seniors. A sustainable continuum of care improves outcomes, reduces the number and duration of acute care episodes, supports patient involvement in decision making, encourages independence and reduces overall costs. The SCAN Foundation will achieve this mission by encouraging public policy reform to integrate the financing of acute and long-term care, raise awareness about the need for long-term care reform and work with others to promote the development of coordinated, comprehensive and patient-centric care.

Vision:
The SCAN Foundation's vision is a society where seniors receive medical treatment and human services that are integrated in the setting most appropriate to their needs and with the greatest likelihood of a healthy, independent life.

Learn More about SCAN Health Plan
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Job Description

JOB PURPOSE:

Utilizing a strong campaign-oriented approach, develop, implement and oversee the Foundation’s communication strategies, which support and promote the organization and its program areas by communicating with the public, media, policy community, advocacy organizations and stakeholders of the Foundation, through printed, online, and other communication channels.

 

ESSENTIAL JOB RESULTS:

Assumes leadership role of Foundation’s communication functions, by developing, implementing, and supervising all aspects of an established print and online publishing operation, as well as the Foundation’s public and media relations.

 

Increases the Foundation’s public presence, by proactively seeking out and assisting in the development of opportunities for the President/CEO and appropriate Foundation staff to represent the Foundation externally through speaking engagements, press appearances, conferences, etc.

 

Assumes responsibilities for the Foundation’s website to become a key multimedia resource on aging and long-term care issues for policy makers, researchers and other interested parties, by directing web development activities, and providing creative input to improve the functional aspects of the Foundations’ website.

  

Assists in the management of the Foundation’s image and branding, by building awareness of the Foundation, and by ensuring a cohesive public perception of its vision, work and activities, as well as maintaining its unique credibility as a balanced and neutral source of information.

  

Increases the Foundation’s visibility, by communicating with national, regional and trade media covering long-term care and senior health issues, including through press releases and online communications, pitching prominent journalists, and by monitoring news coverage and external events with an eye toward opportunities for promotion of the Foundation’s work.

  

Ensures effectiveness and impact of the Foundation’s media campaigns, by conducting research and analyzing audiences.

  

Ensures consistency of communication processes and branding of Foundation products, by developing and maintaining a comprehensive infrastructure for internal communication activities, including guidelines, protocols and procedures for responding to and handling media inquiries, the development and circulation of internal and external communication materials, style and formatting consistency for written materials, and approval processes.

  

Contributes to team effort by accomplishing related results as needed and by managing the Foundation’s communication staff.

 



Job Requirements

PREFERRED QUALIFICATIONS:

Bachelor’s Degree in Journalism, Communication or related field required, Master’s Degree preferred.

Five years experience in planning and implementing media and general

communication campaigns.

Familiarity with media relations, including experience working with reporters covering health and/or senior issues.

Exceptional writing and editing skills.

Demonstrated ability to establish strategy, develop work plans, multi-task

and deliver quality work on time and within budgetary guidelines.

Strong sense of priorities and objectives and a conscientious approach to

problem identification and resolution. 

Good interpersonal communication skills, and ability to build and facilitate

good working relationships with staff at all levels of the organization. 

Exercise sound judgment and discretion when handling sensitive and

confidential information.

Ability to communicate research and evaluation effectively, as well as programmatic activities commissioned by the Foundation.

Technology savvy; proficient with Microsoft Office and other applications,

databases, Internet research, and good understanding of web development.

Solid understanding of the U.S. policy environment, with experience in aging, health, disability, and/or long-term care policy desired.

 

CONDITIONS OF WORK:

Extended working hours and travel as needed

 

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