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ENTERTAIN your best.
That's what you get to do every day with a career at Harrah's. We understand everyone has special talents. And we strive to help our people make the most of their abilities in the pursuit of their career dreams. After all, it's energy, excitement and entertainment that make Harrah's the leader in the hotel and casino industry.
With a family of widely-respected brands including Harrah's, Caesars, Horseshoe, Bally's, Flamingo, Grand Biloxi, Harveys, Imperial Palace, Paris, Rio and Showboat, we offer exceptional careers in properties around the country as well as in Canada and Uruguay. If you're looking to add fun, excitement and a lot of success to your career, Harrah's is the place.
Learn More about Harrah's Entertainment
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| Director Advertising & Communication Strategy** |
Report It
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| Company: |
Harrah's Entertainment |
Required Education: |
4 Year Degree |
| Job Type: |
Marketing |
Required Experience: |
At least 4 year(s) |
| Base Pay: |
N/A |
Required Travel: |
Not Specified |
| Other Pay: |
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Location: |
 US-NJ-Atlantic City
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| Employee Type: |
Full-Time |
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| Manages Others: |
No |
| Relocation Covered: |
No |
| Industry: |
Advertising |
| Reference ID: |
295612CBP |
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Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada almost 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. On June 13, 2005, Harrah's Entertainment acquired Caesars Entertainment, Inc. and now owns or manages through various subsidiaries more than 54 casinos in five countries, primarily under the Harrah's, Caesars and Horseshoe brand names. With nearly 4 million square feet of casino space, more than 40,000 hotel rooms and nearly 100,000 employees, the Harrah's portfolio is the most diverse in the gaming industry. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
Performs the following for Harrah's Atlantic City Operations:
- Provides accurate advertising forecasts, accruals, justifications and financial reports on a monthly basis.
- Responsible for planning budget and maintaining approved plans.
- Reviews local media opportunities and makes recommendations that best represent the company while staying within approved budget.
- Plans, schedules and coordinates with AOR, in-house and various outside vendors the print, outdoor, and broadcast buys for the company under the supervision of VP of Marketing. Acts as the liaison between the Atlantic City market and Corporate Brand Marketing.
- Manages all the content for multi-media and in-house murals, signage and collateral.
- Responsible for the production and timely delivery of all direct mail.
- Provides direction for the production of all advertising, graphic, direct mail and multimedia. Assists House of Blues, Mia, The Pier and other agencies and departments with their advertising and direct mail needs.
- Develops and plans all marketing public relations strategies to maintain and enhance all brands in Atlantic City.
- Works with VP of Marketing to plan annual company advertising objectives, including proposed creative concepts, media selection, campaign strategies and adverting action programs.
- Ensures execution of effective marketing media channels target to either existing or new customers, including customers of the Harrah's brand.
- Completes special assignments for upper management as requested.
College degree in related field required; MBA preferred. Five to ten years of advertising or related field experience preferred. Experience in leading diversified and successful work teams. Experience in hospitality, entertainment, retail, and consumer products or consulting preferred. Experience and successful track record in addressing and significant strategic issues, driving to resolution and identifying new opportunities. Experience presenting and working at senior levels within a medium to large organization. Strong analytical skills that bring together the financial objectives for the region, the advertising strategy, spend and all consumer insight findings. Ability to work independently and mange multiple initiatives and projects. Must be able to obtain a NJ Casino Employee License.
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