Department:  

# of openings:  1

Job Description:  

Director – Marketing Promotions & Advertising
 
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AT&T Interactive, an independently operated subsidiary of AT&T Corp, delivers a leading-edge search experience to consumers through the medium they prefer, be it online, mobile or TV – when they need something locally. Our platforms and networks provide advertisers an unprecedented opportunity to connect with targeted prospects and customers. Our family of digital brands includes YELLOWPAGES.COM, YP.COM, YPmobile, Keen, Anywho, and others pending launch to target diverse market needs in the local search ecosystem. Our flagship brand, YELLOWPAGES.COM, is the most preferred Internet Yellow Pages site in the U.S. and is ranked as a Top 30 U.S. web property. The AT&T Interactive Network is a Top 30 mobile web property. We’re looking for bright minds dedicated to making their ideas come alive in a rapidly growing, highly engaging, and innovation-driven operating environment. AT&T Interactive recently acquired Plusmo, a leading innovator in mobile app development.
 
AT&T Interactive (ATTi) currently has an opportunity for a Director – Marketing Promotions & Advertising in our Glendale, CA office. This newly created hands on position reports to the Executive Director - Marketing & Brand Management and will be responsible for developing and executing creative marketing, promotional and advertising programs that drive consumer adoption, activation and engagement with A&T Interactive’s online and mobile products, in support of ATTi’s marketing strategies and initiatives. 
 
RESPONSIBILITIES
 

• Conceive and drive the execution of 360° promotional & advertisings programs in support of business strategies, plans and priorities for consumer adoption, usage of online and mobile products and applications - and industry/brand marketing
• Focus is on creative promotions, incentives, co-marketing partnerships, guerilla marketing tactics and other programs that drive large scale engagement and loyal usage of AT&T Interactive products
• Drive the ideation process resulting in multiple creative program concepts for consideration, prioritization and parallel pursuit
• Since programs may involve partnerships that may or may not pan out, multiple concepts are required for parallel pursuit
• This position’s concept of media should go beyond traditional TV, Radio and Online banners – though they are not out of scope
• The successful candidate will be:
• An “idea person” who generates concepts – and stimulates the generation of creative concepts out of others
• Able to demonstrate a track record of developing and executing creative “non-traditional” marketing/advertising/promotional programs that drove results
• High energy and a great collaborator
• Work with internal groups to identify strategic marketing goals and develop specific goals and tactics for programs and partnerships. 
• Implement programs through combination of personal involvement and contribution, through other internal AT&T Interactive marketing, design and product resources, as well as - as appropriate - agencies
• Develop success metrics aligned with each marketing program and partnership
• Develop execution strategies and pitch to potential co-marketing partners
• Manage budget associated with marketing programs and partnerships
• Manage and maintain programs and partnerships once launched, respond to and resolve any concerns throughout implementation. Optimize programs and partnerships once launched and conduct consistent evaluation of program success. 
• Report out on metrics associated with all programs – provide executive level readouts on program activities
• Ensure continuity of messaging and branding across all programs.  Continually optimize messaging, creative and content.
• Stay abreast of marketing trends, opportunities and best practices
• Liaise with legal, business development and other teams as appropriate on approval of marketing alliance / partnership programs and engagement activities.
• Liaise with AT&T Corporate to leverage current partnerships and expand relationships.