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Initiative is a media, marketing and digital company, the “2008 Media Agency of the Year” as recognized by the three leading industry trade publications Advertising Age, Adweek and Mediaweek. Defined by outstanding entrepreneurial talent, Initiative is a dynamic and flexible worldwide network, deeply connected to the people, cultures and communities we serve. Initiative identifies, leverages and customizes the most powerful and creative exchanges that bring consumer brand experiences to life.
As one of the world’s leading media strategy, planning and activation companies - with over thirty years of experience, and a network spanning six continents, with 91 offices in 70 countries, Initiative helps grow brands and build businesses.
| VP, Group Account Director, Digital |
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The Interactive Account Director position is responsible for strategic and tactical development of online media planning and buying with the integration of all Initiative’s services. This position supports the business through creative and innovative solutions to clients. - Operate as a senior client contact, leading strategic and tactical online planning activities.
- Provide stimulus for innovative solutions to business and media issues.
- Act as client advocate internally and Initiative’s advocate to clients.
- Set realistic client expectations and make every effort to exceed them, providing quality work in a timely manner.
- Manage a staff of media professionals. Develop the staff through performance management and giving consistent feedback. Identify with staff, developmental opportunities and help them to work toward their professional goals.
- Promote an open working environment where opinions, views and ideas can be shared.
- Actively participate in new business planning and related presentations.
- Bachelor degree in related field or equivalent work experience
- Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
- 5 - 8 years experience in account management with a concentration in Media, other areas could include marketing or advertising
- 2+ years experience managing or developing a staff
- Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
- Ability to drive projects from conception to completion; project management experience
- Proven knowledge of online planning and research tools and resources
- Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT
- Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
- Experience/involvement in new business planning and presentations preferred
The preceding job description documents the general nature and level of work but is not intended to be a comprehensive list of all activities, duties and responsibilities required of job incumbents. Consequently, job incumbents may be asked to perform other duties as required.
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