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company overview

Looking for a dream career with a dynamic employer? AT&T Interactive is an exciting, rapidly growing Internet Yellow Pages company looking for candidates who love challenges, creativity, stability and personal and professional growth.

AT&T Interactive is a leader among Internet Yellow Pages and search directories in the US. Drawing from the strengths of AT&T, the nation’s premier communications holding company, and Yellow Pages, the brand consumers have turned to for more than 125 years for information on local businesses, we've built one of the most complete, easily searchable databases of local businesses in the nation.

At AT&T Interactive, we offer competitive salaries and amazing benefits, all in a casual environment that welcomes and nurtures your creativity and commitment to excellence.

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job description



Department:  

# of openings:  1

Job Description:  

Director, Industry Insights and Analyst Programs
 
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AT&T Interactive, an independently operated subsidiary of AT&T Corp, delivers a leading-edge search experience to consumers through the medium they prefer, be it online, mobile or TV – when they need something locally.  Our platforms and networks provide advertisers an unprecedented opportunity to connect with targeted prospects and customers. Our family of digital brands includes YELLOWPAGES.COM, YP.COM, YPmobile, Keen, Anywho, and others pending launch to target diverse market needs in the local search ecosystem. Our flagship brand, YELLOWPAGES.COM, is the most preferred Internet Yellow Pages site in the U.S. and is ranked as a Top 30 U.S. web property.  We’re looking for bright minds dedicated to making their ideas come alive in a rapidly growing, highly engaging, and innovation-driven operating environment.
 
AT&T Interactive currently has an opportunity for a Director of Industry Insights and Analyst Programs in our Glendale or San Francisco, CA offices. This individual will have overall accountability for managing AT&T Interactive’s relationship with third party industry metrics providers and other research providers; developing programs and content targeted at industry analysts; and analyzing, interpreting, and communicating key benchmarks of interest. This position reports to the VP of Industry Marketing and will be focused day-to-day on driving external relationships as well as analyzing and anticipating key trends.
 
RESPONSIBILITIES
 
  • Establish relationships with leading third party metric providers and researchers, ensuring accurate representation of measurement data used to benchmark AT&T Interactive, its products and the online and mobile advertising ecosystems
  • Monitor industry activity and communicate market insights relating to industry dynamics and competitive ecosystem across the business
  • Interpret results and identify trends, communicating effectively with internal stakeholders and external audiences
  • Direct and create quantitative and qualitative analysis and content for external analysts and researchers to help articulate AT&T Interactive’s position within our key industry segments
  • Drive development of standard ongoing set of external metrics and ensure accurate representation throughout all internal and external communications vehicles; provide leadership in ensuring consistency in definition and use of terminology and addressing stakeholder 


job Requirements

  • Support AT&T Interactive in maintaining a leadership role within the industry by anticipating issues and opportunities associated with new digital advertising technologies and driving resolution of potential issues
  • Create measurement roadmap incorporating anticipated new feature/product releases
  • Stay abreast of industry trends, opportunities and best practices
  • Perform other duties as assigned

    •  REQUIREMENTS
     
    • Bachelor's degree in Marketing, Business Administration or related field from an accredited college / university required. MBA strongly preferred
    • 5 - 8 years of progressive experience in marketing analytics or related area
    • Proven analytics skills and demonstrated ability to communicate complex insights effectively to a broad spectrum of audiences
    • Comprehensive knowledge of marketing benchmarks and the online and mobile metrics reporting/research industry
    • Knowledge of online and mobile advertising ecosystem required
    • Proven track record in managing and nurturing strategic external relationships
    • Strong verbal and written communication skills, including presentation development and delivery
    • Internet / Interactive industry experience required
    • Management and cross functional team leadership experience preferred
    • Ability to meet extreme deadlines under pressure and manage multiple priorities
    • Strong project management skills 

     We offer competitive salaries, excellent benefits including a 401(k), bonuses, and a casual work environment. Job location would be Glendale, California, a suburb of  Los Angeles, or San Francisco, CA. 
     
    Equal Opportunity Employer. 

     

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