Marketing Manager

Marketing Manager

The Marketing Manager reports to the Al Copeland Investments Restaurant Division Director of Marketing.

RESPONSIBILITIES

• Manage multi-unit local marketing activities, budgets, strategies, and private dining room sales initiative
• Assess multi-unit marketing needs
• Demographic and Trade area studies
• Assist store managers with implementation of local marketing plan
• Serve as a corporate liaison for local marketing and private dining room sales to franchisees
• Facilitate training and Create training manuals for local store marketing manager in each market:

    - Sales Building

    - Private Dining Room Sales

    - Catering Sales

    -Building, Maintaining, and Following Up with Client Database

    -Business to Business Relationships

    -Cold Calling

    -Email Database Marketing

• Company Wide Database Compilation and Marketing
• Revision and Maintenance of Local Marketing Manual and PDR Manual
• Building National Level Marketing Programs
• Public Relations for New Openings and other events
• Marketing Communications and Support with Franchise Owners
• Manages Guest Care Specialist and maintains training and reporting
• Maintains a company-wide proactive approach to Guest Care
• Social Media