Director of Marketing Analytics

Director of Marketing Analytics

Position Summary & Responsibilities (including, but not limited to):

The Director of Marketing Analytics is a critical resource for evaluating the effectiveness of the company’s marketing function.  The director analyzes marketing activities and recommends ways to improve our return on investment.  He or she plays an important role in determining the most effective ways to allocate marketing resources and maximize return.  The director is the company’s eyes on the marketplace, carefully monitoring competitors and the company’s performance.  In addition to strong analytical skills, the successful director of marketing analytics possesses strong communications skills, an entrepreneurial spirit, and a desire to play an integral role in growing the business.

Responsibilities:

• Analyze the effectiveness of marketing campaigns and activities, including direct mail, print and broadcast advertising, email, pay-per-click advertising, Web site activity, and other marketing activities.
• Identify and implement a customer relationship management solution to improve the effectiveness of planning, delivery, and tracking of marketing campaigns.
• Manage quantitative and qualitative marketing research projects.
• Create methodologies to improve acquisition and retention effectiveness.
• Track and analyze the competitive marketplace.
• Manage the budget supporting marketing analytics activities.
• Manage large-scale market research projects in partnership with third-party research vendors.  Conduct surveys, or other research, to support ad hoc needs.