SybronEndo - Director of Marketing

Description SybronEndo, a division of Sybron Dental Specialties, Inc., develops, manufactures, and distributes endodontic products worldwide. The product line is sold to endodontists, dentists and dental product distributors in the U.S. and abroad. SybronEndo is committed to providing training and development opportunities for its employees.

At Sybron Dental Specialties, we design our wide variety of programs, services, and benefits to assist and provide excellence for each and every individual employee. Here is just a sample of what we provide:
•Medical Coverage
•Dental Coverage
•Vision Coverage
•Flexible Spending Account in – Medical & Childcare
•Savings & Thrift 401k
•Additional 3% retirement contribution for 401(k) enrolled associates
•Paid Holidays
Paid Vacations
•Tuition Reimbursement Program
•College Bound Fund
•Employee Assistance Program (EAP)
•Insurance to include: Life, Business Travel, Short and Long Term Disability

• Prepare and present an annual plan and budget.  The plan and budget should include proposed projects and activities to be completed in support of the company's sales and profit goals.  A detail budget for each project should also be presented.
• Monitor market and economic trends and recommend market strategies to exploit market conditions.
• Provide input to the new product planning process.
• Direct the development of all product advertising campaigns and measure the effectiveness of these campaigns at achieving projected results.
• Establish and maintain a market research function to act as a resource to the sales and distribution areas.  This function should generate prospect lists, complete regional market assessments, develop customer surveys and report results of customer surveys.
• Direct the community relations activities to ensure that the corporation and its products are seen in a favorable light across the customer base.
• Participate in the development of pricing strategies with Sales, Engineering and Manufacturing Departments.
• Select and direct the corporations advertising agency.

 

1. Direct the development of and carrying out of approved affirmative action programs in the area of EEOC compliance.
2. Develop and maintain an effective organization through the selection, training, compensation and motivation of all subordinate personnel.
3. Develop and maintain a program for sound employee relations with Marketing and Sales personnel at all levels of the organization.
4. Provide guidance and direction to subordinate Marketing and Sales management to assist them in their personal and professional development.
5. Oversee and direct the activities of the Marketing, Advertising, Community Relations and Marketing Research Departments.

Requirements

1. 15 years of diversified business experience.
2. 10 years of sales and/or marketing related experience.
3. 5 years of sales and/or marketing management experience.
4. B.A. or B.S degree required