Sr. Marketing Manager - Stats & EWA

Cengage Learning delivers highly-customized learning solutions for colleges, universities, instructors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development, as well as provide measurable learning outcomes to its customers.

We are looking for a Sr. Marketing Manager in our Marketing Department for our Statistics list and pan Math Technology (Enhanced Web Assign).  This is a key, cross-functional role that will be responsible for developing and managing the sales and marketing strategy and promotional budget. 

This position is located in Belmont CA office.

SPECIFIC RESPONSIBILITIES:

• Develop and execute sales and marketing campaigns that support the Statistics list and Enhanced Web Assign (our pan Math technology program)
• Drive sales through the support of the sales force including developing marketing collateral, travelling to key accounts and training sales reps on product features and competitive advantages
• Creatively build integrated marketing programs that drive awareness, adoption, and revenue. 
• Collaborate with media team and technology marketing team to inform and drive customer-focused technology solutions within math technology
• Execute product marketing programs for both the institutional market as well as the online, career and 2/yr 4/yr markets
• Work closely with the Editorial and Marketing groups to develop marketing and messaging programs in support of new and existing Math Technology products and programs
• Developing long term relationships with the top key customers and monitoring the ongoing activities at the largest revenue generating accounts

·         Responsible for assigned National and Regional Meetings, Conventions, and Seminars including budget control, promotional events, booth coverage and group presentations

REQUIREMENTS:

• Bachelor’s degree in Business, Marketing or related field
• 5+ years proven, successful sales experience (within higher education publishing, educational technology, or similar environment)
• Background in marketing and/or program management
• Excellent oral and written communications skills (strong presentation skills a must)
• Demonstrated success using analytical skills and critical thinking to formulate strategic direction
• Passion for Education
• Travel up to 40%