Brand Insight Center of Excellence Team Leader

Brand Insight Center of Excellence Team Leader

• The Brand Insight Center of Excellence Team Leader will report directly to the Director, Brand Insight Center of Excellence.
• The Brand Insight Center of Excellence Team Leader is accountable for ensuring optimal and efficient analytical and research support within the Brand Insight Center of Excellence.
• This role is aligned to multiple Brand Teams and thus works with the Brand Insight Directors to understand business needs, plan research requirements and communicate results.
• This Leader role will manage and develop Analyst(s) and Market Research Manager(s) in the Center of Excellence.
• This individual will assist key customers with interpreting information to support commercial decisions as well as helping customers utilize these insights to shape future strategic initiatives.
• Market Research vendor relations and management will be part of this role.
• Ultimately, this position is responsible for overseeing and coordinating the creation of information that aids in planning and decision making within and across brands by fostering proactive research, analysis and communication.
• This role will help to operationalize the BI Center of Excellence as well as promote the Center of Excellence with internal and external (to CI) customers.
• The Brand Insight Center of Excellence Team Leader will help define and then utilize the new business Governance Process, which will facilitate research resource allocation across the Center of Excellence.
• This role is reserved for a market researcher who has strong technical skills, effective communication abilities and demonstrated success in developing and mentoring others. Of particular importance is the ability to be a proactive internal consultant adding insight value to the team through an understanding of secondary data, primary market research application, and the commercialization process.

• Work closely with the BI Director(s) and the Brand Teams to ensure individual Brand Team and overall AstraZeneca business needs are fully and efficiently met
• Think strategically and tactically to coordinate the appropriate analytical expertise necessary to address a variety of different business issues (e.g. coordinate demand, governance)
• Foster clear and succinct communication
• Incorporate the Business Governance process into the functioning of the Business Insight Center of Excellence
• Negotiate resources within the Center of Excellence and across brands
• Provide oversight and direction for analysis and research.
• Direct involvement in key research initiatives.
• Support all performance monitoring by providing a range of primary research and analytic services that deliver rigorous customer insight and actionable recommendations.
• Responsible for recruiting, training, managing, coaching and developing Managers, and Analysts
• Set direction and clear priorities for the Analyst(s)/Market Research Managers within the Center of Excellence, that are linked to the US business priorities
• Consult and collaborate with other functional areas to reduce duplication of work
• Maintaining effective relationships with contractors and other third-party vendors through oversight of the vendor management process

Job Requirements of Brand Insight Center of Excellence Team Leader:
 

• Ability to manage and coach team members (including development of skills).
• Ability to understand breadth and relative business value of CI offerings.
• Ability to work in a collaborative and influencing fashion.
• Ability to create the strategic vision and efficiently operationalize the Center of Excellence(s) (e.g. reputation, business integration, SOPs, SLAs, metrics).
• Superior communication and interpersonal skills.
• Strong foundation in secondary pharmaceutical data, statistical analysis and the techniques and application of primary market research.
• Understanding of internal information sources including sales data reporting, analysis and customer targeting strategies/methods.
• Strong process orientation.
• Ability to manage multiple work streams and to develop effective cross-functional analytical processes.
• Ability to manage and lead numerous projects at the same time, especially large
• scale projects.
• Experience with proactive project management and strategic thinking.
• Knowledge of the AZ business planning process.
•  Collaborate closely with others in Commercial Insight. 
• Exhibit business acumen in working with research vendors.
• Desire to maintain skills through formal and informal training.

• Education: - Advanced Degree (e.g. MBA)

Experience: 

• Over 10 years of analytical experience with at least 5 years of Pharmaceutical Market Research.
• Managed a group of at least 1-3 analytical staff.
• Project/program management expertise 

• Strong analytical ability with a thorough understanding of the value and processes associated with primary and secondary market research.  Superior communication skills driven by the ability to convert derived insight into strategic guidance.
• Ability to think strategically and tactically and coordinate the appropriate analytical
• Expertise necessary to address a variety of different business issues

Keywords:

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