Consumer Insights

CONSUMER INSIGHTS MANAGER

National Event Marketing Agency is seeking a Tampa based Consumer Insights Manager.  The Consumer Insights Manager is responsible for developing meaningful and compelling insights to deepen the connection with our client’s customers and consumers.

Core Responsibilities:

• Create a rich understanding of our consumers in a way that informs and drives the direction of the brand for our client
• Ensure high quality deliverables are met in a timely manner
• Oversee consumer insights and strategic marketing projects to meet critical timelines
• Identify consumer and customer research needs, and determine the most appropriate methodology to meet these needs
• Design market research methods and seek to actively improve existing research channels
• Identify, develop, monitor and improve quality of data collection sources
• Identify strategic and tactical issues, and design/analyze research to address them
• Translate learning’s into clear, action-oriented strategies and tactics that drive the business forward
• Leverage research for development of strategic marketing and product plans
• Effectively communicate findings from research to management via presentations and reports
• Conduct strategic research studies as assigned by Director, including: segmentation, buyer reaction studies, consumer intercepts, customer satisfaction, brand perception, switching and loyalty studies, consumer wants and needs, attitudes and behavior studies
• Identify and articulate consumer & brand insights to all levels of the organization

Qualifications:

• BA/BS is required (Marketing, Marketing Research, Business Administration, Psychology or Sociology)
• Minimum 3-5 years related experience in a corporate or agency environment
• Retail and/or restaurant industry experience a strong plus
• Experience designing consumer research (qualitative and quantitative), with emphasis on marketing and/or product development
• Experience analyzing data to make actionable business decisions and recommendations
• Experience in other related disciplines (CPG marketing, brand marketing)
• Proven ability to objectively interpret research - extracting insights, linking to strategies, and communicating in a motivating way
• Experience with developing presentations to consistently bring the "consumer to life"
• Ability to translate information into effective strategies and drive results
• Ability to create studies from start to finish - including identification of objectives, development of questionnaires, actionable analysis and presentation of findings to various levels
• Effective storyteller - ability to integrate disparate sources of information and bring the information to life as clear actionable insights
• Flexibility to tackle additional consumer insights projects as needed
• Strong business perspective beyond traditional consumer insights boundaries
• Experience with grassroots marketing.
• Capacity to quickly understand a complex brand and product portfolio
• Willingness to travel when required

Skills Required:

• Highly motivated with a sense of urgency
• Exceptional analytical, organizational and presentation skills
• Excellent oral and written communication skills
• Demonstrate leadership, work collaboratively with a team, provide strategic insight, and influence management.
• Goal-oriented, professional, attentive to detail, committed to excellence
• Proficient in all Microsoft Office programs - Excel, Word, Outlook, Access
• Bilingual a plus, but not required

This is a full time position with benefits to include health insurance, 401K eligibility, paid holidays and vacation. Competitive salary offered - based on experience.

Qualified candidates required to submit to a complete background, DMV and credit check.

For further information on our company, please visit www.bfgcom.com

NO CALLS PLEASE 

Please email resume to [Click Here to Email Your Resumé] for immediate consideration. 

Please title your resume 'CI Tampa. First Name. Last Name.'