Director, Marketing and Public Relations

Responsibilities:

• Develop media relations strategies, measure and manage company's relationship with external Public Relations Agency.


• Manages an estimated $10M in traditional offline media advertising budget.


• Maintain brand and message consistency across both online and offline advertising channels, ServiceMagic website(s), call center and all relevant consumer points of interaction.


• Leads all corporate public relations activities and offline/on-line advertising campaigns to increase visibility and reinforce market leadership.


• Responsible for developing and executing social media strategies including ServiceMagic's proactive engagement on relevant blogs, message boards, Twitter, Facebook, etc. This includes both proactive promotion of ServiceMagic across various social media channels as well as reactive online reputation management.


• Leads definition and positioning of ServiceMagic's messaging internally and externally.


• Leads the planning and organizing of corporate crisis management program and process to ensure an effective response to unforeseen problems which may occur.


• Measures and reports on the effectiveness and impact of corporate and marketing communications programs.


• Ability to think strategically and creatively, and work independently


• Excellent leadership skills


• Excellent oral and written communication skills


• Proven project management and multi-tasking skills.


• Understanding of media planning and reporting specifically for direct response and performance based marketing.

• BA


• 7+ years in a marketing or business position. Experience in driving and facilitating change within an organization.


• Experience driving direct response via traditional media and PR for an Internet based company is a strong plus


• Experience developing direct response and performance based marketing and PR strategies.