Description
This position is responsible for the commercial success of a specified product line within Bard Access Systems. The Product Manager provides direction and planning for existing products, develops new product opportunities and ensures strong support of division sales activities. In addition to the above, they accomplish their job duties by interacting with International Business Centers (IBCs) and distributors. Bard Access Systems is an Equal Opportunity Employer.
The following duties and responsibilities are intended to be representative of the work performed by the incumbent(s) in this position and are not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position.
1. Build relationships with and know key customers/distributors and major buying groups
2. Identify and quantify market and product opportunities
3. Interface effectively with all involved disciplines
4. Lead project teams indirectly or directly and contribute as a strong team member. Communicate with domestic sales force and global marketing entities (directly and through international marketing)
5. Communicate market trends to Division management and internal teams
6. Develop and implement product marketing plans
7. Long-term strategic planning
8. Tactical planning and implementation
9. Identify market needs and changes
10. Forecast sales volume, monthly and long-term (18 months)
11. Budget administration (promotional and expense)
12. Profit and loss responsibility for product line
13. Presentations to Sales, division management and others
14. Identify and develop marketing programs, sales tools and promotions
15. Assist in preparing a Business Plan
This position requires a BS/BA in Marketing or related field and a minimum of six years business experience with 3 to 5 years in a marketing role. Experience within the healthcare/medical device industry is also required. An MBA and sales experience is preferred. This position also requires demonstrated excellent human relation and communication skills.
The incumbent must also demonstrate the potential ability to perform the essential functions of the job as outlined in the duties and responsibilities.
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