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Vice President, Marketing

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Job Snapshot
Location:
Nashville, TN 37214 (map it!Map it! )
Employee Type:
Full-Time
Industry:
Legal
Security
Other Great Industries
Manages Others:
Yes
Job Type:
Marketing
Executive
Business Development
Experience:
Not Specified
Travel:
None
Post Date:
11/2/2009
Contact Information
Ref ID:
NAS000LL
Description

JOB SUMMARY: 

 

The Vice President, Marketing is responsible for creative development and execution of all North American marketing programs and activities as well as overall corporate communication strategies. This role will direct all marketing activities for the Background Screening division's business lines, which include pre-employment screening services, identity management solutions and data breach services resulting in increased sales leads and optimum positioning of the division in the relevant markets.   

 

This position will be located in Nashville, TN and will report to the President, Background Screening.

 

 

ESSENTIAL FUNCTIONS:  

 

  •     Build and lead North American marketing and corporate communications efforts including communications/sales materials, cross-selling and marketing initiatives, seminars, user conferences, trade shows, special promotions, direct mail campaigns, advertising, public relations, branding initiatives, etc. to establish clear market understanding of the division's position, offerings and brand.

  •     Oversee the creation, maintenance and management of the client database and reporting/trending of marketing activities.

  •     Participate in cross-functional collaboration with relevant Kroll Inc. and MMC business lines.

  •     Collaborate with product line management to establish market segmentation strategies, promotional plans and product positioning strategies to create consistent and relevant market messages that support the growth and revenue plans of the product lines. 

  •     Coordinate with the sales, business development and client care groups to deliver product training, marketing promotions, client relationship management programs and relevant communication/positioning messages to the market, our clients and our employees.  This will provide consistent and timely messaging that extends through the entire customer relationship lifecycle, increase client retention rates and drive sales of existing and new products.

  •     Set standards, priorities, and schedules for the marketing/communications team.

  •     Mentor and develop department personnel to ensure execution of marketing activities to grow the overall business . 

  •     Ensure a productive culture within the marketing organization to drive the highest levels of achievement possible. 

  •     Demonstrate a sense of urgency in completing marketing activities on behalf of the business lines and manage any resource conflicts or prioritization issues as needed.

  •     Oversee the marketing budget; tracking budgeted amounts against actual expenses and measuring return against effort/financial expenditure to ensure that the business lines execute effective marketing and communications while maintaining strict budget management and return on investment.

  •     Ensure compliance with branding style guides and other established standards within Kroll Inc. and MMC.

  •     Issue regular status reports and periodic updates to the executive team and business line management to keep them informed of departmental progress and emerging developments.

  •     Supervise any outsourced marketing activities and build and maintain strong relationships with vendors, facilities, exhibitors, and sponsors to ensure that activities completed by outsourced resources on behalf of the organization are delivered in a professional and high-quality nature and that the organization is receiving the highest amount of value for its expenditures.
    • Requirements

    CANDIDATE EDUCATION / EXPERIENCE:

     

  • Post-secondary degree in related field or equivalent work experience

  • Minimum 10 years demonstrated experience in a combination of the following: marketing communications, public relations, event planning, advertising, direct mail, Website content management, graphics, trending and/or database management and budget management

  • Minimum 5 years of demonstrated large team management experience with success and ability to motivate people to execute on marketing activities

  • Experience developing and implementing channel marketing programs for varied product lines

  • Business-to-business marketing experience - preferably in the technology or service industry

  • Experience with applicable Web-based technologies 

  • Knowledge of the Internet and software industries, previous experience in a high tech company preferred

  • Knowledge of media deliverables available within creative realm

  • Demonstrated success collaborating with sales team and product management functions

  • Proven ability to make critical decisions at an expert level

  • Must be proficient in MS office products, i.e. Word, Excel, PowerPoint and Project Management.  Proficiency in Visio and MS Access a plus

  • Demonstrated understanding and experience with Salesforce.com is preferred

  • Excellent interpersonal and communication skills (listening, verbal, written presentation)

    a.    Must demonstrate the ability to work collegially and effectively with current and potential clients, as well as staff at all levels of company (Kroll, MMC).

    b.    Display ability to communicate effectively particularly with external clients and internal colleagues demonstrating the ability to reach the desired project outcome.

    c.    Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.

    d.    Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information

    e.    Presentations - presenting information, including project plans and proposed technical solutions via phone and Web

     

     

    COMPETENCIES: 

     

  • Directing Others - Is good at establishing clear directions; Sets stretching objectives; Distributes workload appropriately; Lays out work in a well-planned and organized manner; Maintains two-way dialogue with others on work and results; Brings out the best in people; Is a clear communicator

  • Planning - Accurately scopes out length and difficulty of tasks and projects; Sets objectives and goals; Breaks down work into the process steps; Develops schedules and task/people assignments; Anticipates and adjusts for problems and roadblocks; Measures performance against goals; Evaluates results

  • Organizing - Marshals resources to get things done; Orchestrates multiple activities at once to accomplish a goal; Uses resources effectively and efficiently; Arranges information in a useful manner

  • Strategic Agility - Sees ahead clearly; Can anticipate future consequences and trends accurately; Has broad knowledge and perspective; Is future-oriented; Can articulately paint credible picture and visions of possibilities and likelihoods; Can create competitive and breakthrough strategies and plans

  • Innovation Management - Is good at bringing the creative ideas of others to market; Has good judgment about which creative ideas and suggestions will work; Has a sense about managing the creative process of others; Can facilitate effective brainstorming; Can project how potential ideas may play out in the marketplace

     

     

    PHYSICAL REQUIREMENTS: 

     

  • Sitting for long periods of time in close proximity to a computer screen.

  • Work may be performed at off-site locations, both indoors and outdoors

  • Lifting may be required up to approximately 30 pounds.

     

    TRAVEL REQUIREMENTS:

     

     Some business travel is required approximately 10 to 15%.

     

    WORK ENVIRONMENT:

     

  • Climate-controlled office building located on a campus and composed of offices, cubicles, conference rooms and computer data center.

  • Individual must have the ability to work independently and as a member of a team.

     

     

    Job descriptions are not intended and should not be construed to be all inclusive lists of responsibilities, requirements or working conditions associated with a job.  While the job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties from particular jobs as it deems necessary.

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