Marketing Analyst

Description Employment Type:  Regular

Full/Part Time:  Full-time

Division:  Division Marketing

Job Description:  
The position can be located at any of our affiliate headquarters.GENERAL FUNCTION: Develop, design and analyze multifaceted direct marketing programs to drive improved results for lines of business (LOB).ESSENTIAL DUTIES AND RESPONSIBILITIES:* Collaborate with marketing, product, and sales managers to design multiple direct marketing programs focused on delivering business results.* Analyze marketing program results and leverage analysis to optimize and improve the Bank's direct marketing efforts.* Coordinate direct marketing campaign-related activities such as modeling, scoring and back-end reporting with internal business partners and external suppliers.* Support sales force initiatives through reporting and analysis.* Design and execute reporting for the Bank's marketing programs and customers. * Summarize and communicate program results with a focus on ROI and customer value.* Ad hoc reporting and analysis to support requests by the Bank's various regional affiliates.SUPERVISORY RESPONSIBILITIES: None

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Requirements MINIMUM KNOWLEDGE & SKILLS REQUIRED:

Bachelor’s degree in business, finance, economics, mathematics or related field.  

3-8 years database and analytical experience required. Acumen on strategic database marketing.

Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator.

Basic knowledge of key statistical principles including sample size calculation, design of experiments and familiarity with test designs a plus.

Experience with campaign management and relational databases required. Proficient with basic office software (e.g. PowerPoint, Excel, Access). Basic knowledge of SQL, SAS, and Unica Affinium Campaign a plus.