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Director and Editor in Chief, @ HP Portal

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Job Snapshot
Location:
San Jose, CA 95101 (map it!Map it! )
Employee Type:
Full-Time
Industry:
Other Great Industries
Manages Others:
Not Specified
Job Type:
Marketing
Experience:
Not Specified
Travel:
None
Division:
HP
Post Date:
11/3/2009
Contact Information
Ref ID:
328811
Description HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company's offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. Our $4 billion annual R&D investment fuels the invention of products, solutions and new technologies so we can better serve customers and enter new markets. We invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of our customers.

This is an exciting and groundbreaking opportunity now open at HP. The position of Editor in Chief, HP Intranet has been newly created to lead the transformation of the HP employee portal to a more interactive, timely, strategically relevant and engaging source of news that is journalistic in tone for a global HP audience of 300,000. The goal is to dramatically increase the number of internal readers of the portal, to rally them around business goals and persuade them to engage in public discussions about, and to provide feedback on, stories, videos and news items.

The Editor in Chief will work with an editorial staff and editorial board to engage in enterprise journalism within and outside of the HP community: searching out and generating content and stories that are complex, as well as entertaining, novel and interactive. The person in this role will have experience in social media and be responsible for leveraging portal content for Facebook, Twitter and other new media outlets. This role requires close collaboration with decision makers in sales, marketing, public relations and technological positions both in Palo Alto and throughout the world, including Europe, the Asia-Pacific region and the Americas.

The Editor in Chief will be a person of sound judgment, experienced in corporate dynamics, communication thinking and planning. The role requires expert writing and editing skills, project management experience, experience managing outside agencies and knowledge of audiences and vehicles to advance HP's brand image, build awareness and generate demand for HP products and services.

The Editor in Chief will have strong business acumen and excellent collaboration skills. He or she will act as a key advisor to executive management in influencing the strategic direction of the business. The role requires planning, driving and measuring the success of communication strategies and programs.

Requirements Critical Competencies to Drive Business Results:
 
Managing Media Agencies
Plans and executes a media strategy.
 
Communication Strategy
Plans and executes an integrated creative & media strategy for Business to Business (B2B) and Business to Consumer (B2C).
 
Process Management & Transformation
Identifies process short-comings and works with others to improve or transform processes.
 
Stakeholder Negotiation & Commitment Building
Collaborates effectively with others to ensure shared commitment to an enterprise and mutually beneficial results.
 
Strategic Marketing Concepts
Understands and appropriately applies key concepts, processes and practices associated with strategic marketing to positively impact overall performance and profitability.
 
HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives.
 
Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage.
 
HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals.
 
People Management
Assesses and manages employee performance to ensure individual and group excellence.
 
Change Management
Develops methods for supporting innovation and change across the organization.
 
Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution.
 
Preferred/Distinctive Qualifications: Bachelor of Arts degree required. Higher degree preferred. Minimum of 15 or more years in communication and/or other relevant field.
 
 
 
 
 
 
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