Sr. Strategic Analyst - Boston, MA

Leading Boston based full service advertising agency seeks a Sr. Analyst to join its Strategic Analytics Group. The Senior Strategic Analyst will be responsible for the development of data-driven marketing insight and optimization across multiple client engagements. This role will cover consumer insights, brand equity analytics, market/audience segmentation, media mix modeling and optimization, online display advertising, search marketing, social media, and site analytics.

Refer to Job#17455- CB and email MS Word attached resume to Howard Fishman, [Click Here to Email Your Resumé] or register online at http://www.analyticrecruiting.com/ choosing Howard Fishman as your contact recruiter.

• Bachelor’s degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline; Master’s degree a plus.
• 4-6 years of work experience in a professional services environment: management consulting, market research, advertising, or interactive/technology consulting
• Experience with statistical software tools such as SAS, Stata, or SPSS
• Fluent in using Microsoft Excel for data manipulation, analysis, and charting. Experience automating routine Excel tasks using macros/VBA preferred.
• Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
• Ability to work independently with minimal guidance- from generation of hypotheses, data collation and analyses, to “so what"
• Attention to detail and time management to deliver high quality work for multiple projects across several client engagements while meeting deadlines
• Balances desire for quantitative rigor with realities of inconsistent business data

Comp – commensurate with experience