The Campaign Coordinator is responsible for engaging Alaska communities and coalitions in the successful implementation of a statewide media campaign to prevent underage drinking. The media campaign will employ a strengths-based approach utilizing the positive community norms model using a long-term dialogue with the public that increases parent and youth understanding of the social norms surrounding underage drinking and educate both youth and adults across Alaska, cultivating a culture that decreases underage drinking and delays the early onset of alcohol use. The Coordinator will assist the Alaska Wellness Coalition in turning social science into social action by correcting misperceptions and building upon the positive attitudinal and behavioral norms that exist in our Alaskan culture.
ESSENTIAL JOB FUNCTIONS:
- Coordinates and engages local Alaskan communities and coalitions to help build partnerships, organize community outreach, as well as assist in public speaking engagements and information dissemination to engage local communities;
- Provides oversight of contracted advertising agency in regards to: campaign planning, campaign strategy, media relations, campaign testing and evaluation and media development;
- Coordinates day-to-day implementation of statewide media plan; Develops and directs project plans for many projects taking place simultaneously;
- Coordinates project budget, project resource allocation and plans/schedules project timelines;
- Tracks project deliverables using appropriate tools;
- Provides timely and frequent progress reports of the project to all stakeholders;
- In partnership with evaluators, monitors effectiveness of campaign through evaluation, monitoring and focus groups;
- Schedules, coordinates, and conducts meetings to ensure timely completion of project milestones;
- Coordinates with vendors and third parties to ensure execution of deliverables;
- Responsible for grant reporting requirements and assisting in community-level research and grassroots community collaboration development.
- Proven ability to provide communication and outreach leadership on a cross functional team and lead others in the team to build capacity for same.
- Excellent written and oral communication skills. Proven experience managing organizational communications, as well as crafting and articulating messages. Solid writing and editing experience and skill with a variety of print and on line communications media.
- Knowledge of key prevention concepts such as the positive community norms, strategic prevention framework, and environmental strategies.
- Strong project leadership, organizational, scheduling, evaluation, and time management skills with impeccable attention to detail.
- Proven budget management and budget reporting skills. Ability to work and travel independently.
- Prior experience working in rural Alaska preferred.
- This is a contract position that may be located anywhere within the state with access to major airport. Position reports to the Executive Director of United Way of Mat-Su.
- Experience working with an advertising agency to create and implement an integrated marketing campaign is desired.
Qualified applicants will be required to have a State of Alaska Business license and licensure as required by resident city or borough.
Rate of Pay: $25 to $35 per hour DOE Classification: Contract Position Education: College degree
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Source - Anchorage Daily News