Description
Job Description
SENIOR MARKETING REPRESENTATIVE
SUMMARY OF POSITION: Contributes to achieving contact goals by effectively implementing marketing strategies and referral plan in assigned territory. Provides current, accurate and meaningful information to referring physicians, nurses, pharmacists and other identified refers, for the primary purpose of promoting Medical Center Clinic.
DEPARTMENT: Marketing
REPORTING RELATIONSHIP: Corporate Marketing Director and Strategies, Marketing Department
DRESS CODE: Professional
MAJOR DEPARTMENT RESPONSIBILITIES:
1. Conducts market research to identify existing and potential referral sources for Medical Center Clinic. Develops referral goals for each specialty through marketing development activities.
2. Analyzes sales performance and adjusts business plan and approach accordingly.
3. Serves as a liaison between referral source(s) and Medical Center Clinic physicians to insure clear understanding among all parties of procedures and protocols.
4. Establishes positive and productive relationships among referral sources within the territory.
5. Prioritizing efforts and resources based on an understanding of products, territories, and the marketplace for effective coverage of key referral sources.
6. Travels, mails or phones to call on regular and prospective referral sources to service and develop new business or assist referral sources with questions, challenges and concerns.
7. Writes, creates and distributes monthly newsletters internally and externally.
8. Creates flyers, directories and other marketing material promoting MCC and its LLC’s.
9. Updates websites and sub websites.
10. Distributes printed information such as pamphlets, brochures, and educational materials for referral sources’ use.
11. Develops a status report that identifies calls made to prospective and existing referral sources and tracks results of those calls by increase or decrease in referrals. Report should also indicate comments from referral sources (positive and negative) and should be a basis for recommending changes in procedures and policies.
12. Meet all quarterly referral objectives.
13. Maintains up-to-date call records for physicians, hospitals, pharmacies and other field contacts.
14. Complies mailing lists and develops direct mail program to referral sources. Maintains database records and files including mailing and publication distribution information.
15. Arranges and accompanies new and current Medical Center Clinic physicians on introductory meetings with referring physicians.
16. Orders and maintains stock of Medical Center Clinic merchandise and coordinates distribution of merchandise to referral sources.
17. Conduct audits and/or surveys semiannually of referral sources to identify weaknesses and/or areas to target for improvement in service.
18. Other special projects as assigned.
MAJOR CORPORATE CULTURE RESPONSIBILITIES:
1. Follow established corporate and department-specific policies and procedures
2. Attend all corporate and department-specific required training.
3. Comply with MCC Service Standards:
· MAKE FIRST IMPRESSIONS POSITIVE ONES. Greet all patients, visitors and co-workers in a pleasing manner with eye contact, a verbal greeting, and a smile. Offer assistance to anyone who appears lost or in need. Walk patients to their destination rather than pointing the way; use good elevator etiquette.
- MAINTAIN A PROFESSIONAL APPEARANCE. Wear your name badge at all times. Comply with the uniform policy for your department or job description. Confine gum chewing and eating to break areas; save personal conversations for break times; turn off non-work related cell phones. Maintain a neat and clean work area, both in your department and throughout MCC.
- DEMONSTRATE A POSITIVE ATTITUDE. Interact with all patients, visitors, and co-workers in a professional and upbeat manner. Be courteous, respectful, friendly, and helpful. Express yourself and your concerns using helpful words versus confrontational words or profanity. If you are unable to maintain a positive approach, remove yourself from the situation.
· DEMONSTRATE A TEAM ATTITUDE. Remember you are part of a team, and the success of MCC is everyone’s responsibility. If you don’t know how to assist a patient or co-worker with an issue, find someone who can. Be personally responsible for making sure issues are addressed.
- MAKE LASTING IMPRESSIONS POSITIVE ONES. Maintain patient privacy and confidentiality at all times. End your interactions with patients, visitors and co-workers with a friendly or kind word. Make sure patients waiting alone at the front door have transportation home.
4. Perform other duties as may be assigned cheerfully and willingly.
Requirements
1. Demonstrated customer-service skills.
2. Be a person of integrity and characters, willing to embrace change make a positive impact in the lives of patients and co-workers.
3. Ability to work with staff members at all levels of the organization in a cooperative, team-oriented manner.
4. Two to three years experience in healthcare and in marketing or sales.
5. Ability to work after normal business hours when required.
6. Ability to travel by car, plane, and/or other types of public transportation systems.
7. Ability to use personal transportation on a routine basis; maintain appropriate level of personal automobile liability coverage as required under MCC’s Vehicle Fleet Safety Policy.
8. Knowledge of marketing strategies, processes and available resources.
9. Ability to create, compose and edit written materials.
10. Skill with Excel, Work, Outlook express and PageMaker.
11. Ability to gather data, compile information and prepare reports.
12. Ability to use independent judgment and to manage and impart information to a range of referral sources.
13. Strong communication skills and ability to act with diplomacy.
14. Bachelor’s degree required.
