Company Description

The Musician’s Friend is the world’s largest direct marketer of music gear and a great place to grow your career. We are a talented team that harnesses state-of-the-art technology to bring our customers via multiple marketing channels the musical tools that foster their creativity. Our positions will challenge your skills and provide you with plentiful opportunities for professional growth and advancement. We offer competitive compensation, flexible benefit packages, and a relaxed environment. Our corporate office is located in the beautiful Rogue Valley of Southern Oregon, situated midway between San Francisco and Portland. Make a career move that hits all the right notes by applying today!
Visit us at http://www.musiciansfriend.com

Job Description

As part of its continued growth, Musician’s Friend, is looking for an eMail Marketing Manager.  The eMail team is part of a shared services marketing organization, and as a result, the role requires a highly responsible individual, who is strong at both project management and client management, to act as an effective conduit between our brand, creative, technical and analytics teams.

The manager will be responsible for the development, implementation and maintenance of all aspects of campaign planning and email strategy across eight brands using Unica’s recently launched IMOD application.  This role will have both hands-on and management aspects, with frequent presentations to senior management, while responsible for 2-3 eMail Marketing Specialists.     

We are looking for someone with strong consultative skills, who can work closely with brand team and merchant teams develop an effective, efficient email campaign strategy to increase sales conversion, increase customer engagement and provide multi-channel reinforcement.  In coordination with catalog circulation, this role will be responsible for evaluating and improving email marketing activities through segmentation, testing, targeting, and contact optimization with the goal of improving marketing effectiveness through increasing customer value.                                      

We are looking for a smart, driven, highly analytical, self starter who has strong email marketing experience.

Responsibilities:

·         Manages 2-3 Email Marketing Specialists with responsibility across brands.

·         Responsible for campaign planning and management across brand teams.

·         Provide leadership, strategy and vision for the email channel.

·         Develop email which includes segmentation, cadence, sequencing and dynamic content targeting.

·         Present annual, quarterly and monthly email plan to the brand teams.

·         Lead efforts to maximize email file growth and quality, monitoring deliverability and opt-outs.

·         Maintain best practices for email hygiene, privacy, and opt-in standards.

·         Work with brand managers and merchandising to leverage promotional calendar, events, and creative content.

·         Develop testing strategies for template formats, subject lines and content presentation.

·         Tests personalized elements to prioritize available content appropriately.

·         Responsible for forecasting and expense tracking.

·         Perform ad hoc analyses at the request of the brand teams, in partnership with Business Intelligence.

·         Ensure promotional messaging and creative consistency across advertising programs where appropriate.