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Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear through the passion of its associates, world-class customer care and legacy of building dominant brands. Established in 1978 as an entrepreneurial company, Viva International Group has grown to become a global leader in ophthalmic frames and sunglass manufacturing, with distribution in 90 countries.
Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company. Other units of HVHC Inc. are Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. Our parent, Highmark Inc., is one of the world’s leading health insurance companies. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a full-range of products and services. Together, the companies provide a total eyecare and eyewear experience.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.
In the past two years, the company has established “brandcentric” product and design teams—each brand has a group that is headed by a general manager with product development, assortment planning, and marketing team members.
Viva was one of the first U.S. eyewear companies to expand internationally and currently has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan, and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, New Zealand, Austria, Germany, Mexico, the Netherlands, Portugal, Spain, and Switzerland. In total, the company has global distribution in more than 90 countries.
Focus on Fashion!
Viva’s roster of brands consists of GUESS, SKECHERS, GANT®, CANDIE’S®, RAMPAGE®, BONGO®, Catherine Deneuve, ESCADA, Ermenegildo Zegna, Harley-Davidson®, Magic Clip®, Savvy and Viva. Newly acquired ‘accessible luxury’ brands include Mark Nason, GUESS by Marciano and William Rast.
Of utmost importance for Viva is the necessity of accurately translating each brand’s vision into eyewear, thus giving the customer the lifestyle element of each brand.
Created specifically to develop customized programs for eyecare professionals, this structure takes personalization to a whole new level. They work with the company’s in-house business development and creative service teams who help maintain consistency with the brand and Viva’s corporate image.
SALES FOCUS AND STRUCTURE
Think Global, Act Local
Viva’s selling philosophy centers around working closely with retailers to build on their customers and to address their needs. Focus is on offering service, quality, and profit potential with a goal toward building a partnership for life that meets the needs of both the retailers and Viva.
3140 Route 22 West
Somerville, NJ 08876
at Viva International Group
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